According to Film Independent's 2023 Finance Study, only 38% of film projects that seek private investment successfully secure funding. However, projects that address the five key criteria investors consistently evaluate see success rates jump to 64%.
Investors need to see both artistic merit and commercial potential. Research from The Hollywood Reporter's 2023 Independent Film Market Analysis shows that projects with strong creative elements achieve 47% higher returns on average.
"Who is the audience for this story, and why will they pay to see it?"
Talent matters, but proven execution matters more. Investors want to see key team members who have successfully completed projects before—whether that's films, commercials, or other media productions.
Nothing kills investor confidence faster than an unrealistic budget. Your financial plan should demonstrate that you understand the true costs of production and have contingencies built in.
Investors need to see a path to recoup their investment. This means having a realistic distribution plan that goes beyond "we'll submit to festivals."
Professional investors expect professional business practices. This includes proper legal documentation, clear ownership structures, and protection of intellectual property.
Proof you own the rights to the story
Clear business structure and profit splits
Director, producer, and cast agreements
Successful film financing isn't about finding investors who "believe in your vision"—it's about presenting a compelling business case that happens to involve storytelling. The projects that get funded are those that balance creative ambition with commercial reality.